My Logo

In Shintoism, deer are the messengers of the gods - leaping through forests, connecting sacred spaces. My last name "Shikada" translates to "deer in the field" and this familial heritage reflects my family's long history of running. My father was a marathon runner and my brothers ran cross country for years. This logo combines this personal heritage with my broader focus on primal movement.

Through a rigorous sketching process, I came to see each iteration as too ephemeral and digitized. I began searching for inspiration in the tactility of cave paintings and came across an illustration of a hunting party ambushing a herd of deer. I imported this image into Illustrator, traced the sillhouette, and adjusted the proportions.